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HOME2018-05-17T01:52:22+00:00

Why Visuals?

You want to be heard, understood, and remembered. You’ve invested time and energy into your keynote, lecture, meeting, conference, or podcast.  And you want what you have to say to resonate, spark engagement, be discussed, and retained. But, without a visual component (and I don’t mean PowerPoint slides), that’s not likely to happen.

Here’s why:

  • People only remember 10% of what they hear, and 20% of what they read.
  • After 20 minutes, they will have forgotten half of what you said.
  • In a few days, roughly 80% is gone.

Our brains are designed to use our visual and verbal systems together.  They reinforce each other and wire the brain for the information to be stored in memory by making connections with previous knowledge.

  • 75% of our sensory processing capacity is vision.
  • Images are processed 60 000 times faster than text.
  • Learners/listeners will remember up to 55% more if visuals are included.
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“In other words, visualizing content helps us piece it together in ways we might otherwise never see. It helps us play with information, re-examine it, recombine it, and essentially, rediscover it. Are there some types of data that don’t need visualization? Sure—like your grocery list. But information that can be used to solve problems deserves to be looked it in various ways. And when we arm ourselves with only text, verbal language, lists and bullet points, we’re not really giving both hemispheres a chance to shine. And why on earth would we do something like that?

JAMES KOCHALKA

See for yourself.

Watch this 6 minute, highly informative interview with Dan Roam and Lisa Kay Solomon.  And ask yourself, how much of it will you be able to remember once you’re busy again with more pressing matters?  How much will you remember in 2 weeks?  Would you be able to teach it to someone else?   Would the Visual on the right help jog your memory, or make sharing it easier or more interesting?

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Hi.

I’m Lori.  I’m a graphic recorder, a stress management facilitator, and a creativity and visual coach.  But what really matters is that I’m a great listener.  That’s important for two reasons.  One, it will ensure that I understand exactly what you want to accomplish by including visuals in your meetings and presentations.  Two, graphic recording is ALL about listening.  If I miss what you’ve said, or what your audience contributes, the recording might still be creative or colourful, but it won’t be accurate.

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90% OF INFORMATION TRANSMITTED TO THE BRAIN IS VISUAL.  IF THEY CAN’T SEE IT, THEY WON’T REMEMBER IT.

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