You want to be heard, understood, and remembered. You’ve invested time and energy into your keynote, lecture, meeting, conference, or podcast. And you want what you have to say to resonate, spark engagement, be discussed, and retained. But, without a visual component (and I don’t mean PowerPoint slides), that’s not likely to happen.
- People only remember 10% of what they hear, and 20% of what they read.
- After 20 minutes, they will have forgotten half of what you said.
- In a few days, roughly 80% is gone.
Our brains are designed to use our visual and verbal systems together. They reinforce each other and wire the brain for the information to be stored in memory by making connections with previous knowledge.
- 75% of our sensory processing capacity is vision.
- Images are processed 60 000 times faster than text.
- Learners/listeners will remember up to 55% more if visuals are included.